ESP

Through innovation, we can stay up to date with constantly evolving consumer needs and demands, and take advantage of new technologies to improve our products and services.

Innovation is part of our identity; it motives us to keep moving forward in a changing world.

Sevenly®

Our customers are at the center of our business, and in an increasingly competitive and dynamic world, understanding their convenience needs has become crucial in order to maintaing our competitive edge.

After a journey in which various teams worked together on design, construction, and implementation, in 2023, we marked a milestone on the path to our transformation with the launch of our Sevenly app®.

As part of our relations strategy with our clients, our new digital ecosystem brings together two of our major brands, 7-Eleven and Petro Seven, in one place.

Sevenly®, offers a range of services for our consumers, such as:

  • Home delivery

  • Omnichannel experience for customers

  • Promotions

  • Store and Service Station locator

  • Coupons and discounts

  • Invoicing

  • Virtual wallet

Our new app, where 7-Eleven and Petro Seven come together to provide the best service.

Iconn Hack
Hackathon

We held our first open innovation event, called “Iconn Hacks 2023: Rewriting the rules of retailing”.

Through this mega-event, we sought to co-develop innovative solutions with undergraduate and graduate students to enhance the customer experience and make it extraordinary—a key factor for our success.

We held a number of workshops in which we provided the students with tools and training to ensure the growth and success of their projects.

During the event, participants presented creative and innovative proposals to the Iconn Executive Committee and business transformation team leaders.

We want to use the Hackathon to modernize retailing and help participants to expand their knowledge, improve their skills, and explore job opportunities.

111

students participated in Iconn Hacks