ESP

Diversity, Equality and Inclusion Benefits and Allowances We Listen to our Employees Empowering Talents Safety Petro Seven Iconn Integral Development Program Iconn Communities Community Development

We want to strenghten our people, we foster inclusion and diversity for a positive impact on society.

We are a Mexican company, integrated by human beings, at the service of human beings.

Our purpose is to make people’s lives easier, and with this in mind, we developed a talent and culture strategy for recruiting and retaining the best people, offering them optimum working conditions, creating great places to work and delivering sustainable long term results.

23,728

employees

79.8 %

unionized

20.2 %

non-unionized

Recruitment

Fostering Talent

New
hires

43%

57%

Diversity, Equality
and Inclusion

We strive to attract, develop and retain a diverse workforce, and offer an inclusive work environment that complements the strength of our differences. To this end, we have an Equal Opportunity Policy.

We continuously train all our employees to:

Value and respect the opinions of others.

Foster an atmosphere of trust, openness and honesty.

Respect the diversity of others’ talents, skills and experiences.

Workforce by Level and Gender

Staff

Operations

Total

Women

46%

47%

47%

Men

54%

53%

53%

General total

100%

100%

100%

Work Force by Age Range

Benefits
and Allowances

i-flex

Our value proposition as part of Iconn goes beyond offering a competitive benefits package; it also focuses on professional development and flexibility for our employees, allowing them to achieve the balance they seek.

Through our i-flex program, we want employees to be their best in their personal lives and at work, meeting and exceeding personal and business goals aligned with Iconn’s strategy.

My Days, in which all our employees have four days per year to attend to personal matters. We also have flex-time work schedules, where employees can adjust their arrival and departure times according to their needs, and they also have the option of working in a hybrid mode.

Parental Leave

We offer more days of parental leave of what is commonly offered in our industry: an additional month of maternity leave for new mothers and 5 days extra for new fathers. In addition, for new mothers a reduced working day of 6 hours during the first year of their baby’s life.

Maternity

4

months
leave

Paternity

10

days
leave

Total employees who returned to work in 2023 after completing parental leave

Total employees who continued to work in the organization 12 months after returning from parental leave

We Listen to our
Employees

In 2023 we strengthened our engagement strategy, intended to boost Iconn’s success by identifying the drivers of engagement and by active listening. With this we can promote sustainable action through a culture of leadership and thus offer a superior experience to our employees and a stronger sense of engagement.

The strategy relies on engagement metrics compiled through two surveys: Oye! Iconn and PULSO using the Gallup methodology

Pulso 2023 survey:

  • Our survey PULSO 2023 was answered by 81% of our employees, that is, 9,851 out of a total sample of 12,142. 47% of the responses were from women employees and 53% from men; 82% were operating personnel and 18% were staff.

  • This result places ICONN’s engagement at the top of the retail industry, and although we have improved, there are still opportunities to further strengthen engagement in the organization.

Empowering
Talents

Training and Development

295,108

hours of
training

Leaders 100: Transforming Iconn

Iconn’s leaders are distinguished by their strong sense of humanity and their focus on business results. In an increasingly challenging environment, the competencies of our Leadership Model must be developed and spread to all levels of the organization.

Through our Leaders 100 program, launched in 2021, we help teams to develop Iconn Leadership competencies and behaviors, providing knowledge, tools, and experiences through practical exercises.

537

people
trained

Duration:

57

hours on
average

Safety

The strategic safety goal at Petro Seven is to prioritize the well-being of our employees and the surroundings where we operate, fostering a culture of safety leadership at every level of the organization in order to prevent accidents and create flexible, safe and comfortable spaces.

We have an Iconn Safety Committee that meets regularly to deal with safety issues at all of our service stations, reviewing strategic goals, tracking performance indicators, promptly addressing accidents and incidents, and developing projects and action plans.

We also provide training on the handling of flammable products, fuel handling, emergency stops when risk is present, training on taking fuel delivery, mechanical knowledge, sales techniques, environmental care and others, for all our service staff members.

In addition, we have safety-based processes reflected in:

  • Training

  • Personal Protection Equipment (PPE)

  • Contingency plan

  • Fire extinguishers

  • First aid kits

  • Procedure manuals

  • Accident Attention Policy

  • Service station visits to detect anomalies or risks.

2,600

certified service staff members in safety procedures

Iconn Integral
Development Program

At Iconn, we want to make people’s lives easier, which is why we put the individual and the community at the center of our business approach.

In 2023, we launched what will be our Iconn Integral Development Model for 2024. This will support the development of better human beings and healthier interactions between them and their surroundings, to the benefit of society as a whole.

This model will be aligned with the concepts and tools transmitted through Iconn University. Employees will be able to join forces to learn collaboratively and will participate in motivational sessions, challenges and communication to create transcendence; we also collaborated with local universities like Tec Milenio, UDEM and NGOs like Hagámoslo Bien to create the materials available for this program.

Environments

Through them we facilitate spaces that encourage the best version of themselves, generating greater commitment and conscious involvement in every aspect of their lives.

Personal
growth

Development of skills, habits, attitudes and ways of thinking that help improve our quality of life.

Family and
values

Care, affection and education as keys to a healthy and balanced coexistence.

Civic
citizenship

Cooperation, participation and solidarity to support our communities.

At Iconn, we want to make people’s lives easier, which is why we put the individual and the community at the center of our business approach.

Iconn
Communities

We firmly believe that by fostering the personal and professional advancement of our employees, we contribute not only to individual success, but also to the growth and well-being of our entire working community. It is in this context that Iconn Communities was born, a space dedicated to accommodating the many interests of our employees.

+570

employees belong to our communities

+2,250

volunteer hours

+5,000

people benefited

+13,195 kg

kg of trash collected

+65

activities

+2,033

trees planted

+1,970

hours of training
and activations

speakers

Community

Through Iconn’s official social networks, our employees share how we embody the company’s culture, acting as spokespeople for our main initiatives and programs.

wellness

Community

Where Iconn employees come together to promote healthy lifestyles, physical, and mental wellness for their colleagues and families.

+1,600

employees participated
in Health Week

During Health Week, we organized medical check-ups, dental assessments and cleanings, yoga sessions and lectures on different topics such as emotional intelligence, mental health, dental health, early detection of breast, prostate and childhood cancer, among others.

We administered more than 700 doses of vaccines to employees throughout our Vaccination Day 2023

Other actions 2023:

Closing of the Wellness Challenge

Iconn Runners Club

Seventh Iconn race

Blood Donation

Diabetes health campaign

The Iconn Runners Club was created to invite and motivate more employees to adopt a healthy lifestyle. It has app options that make it easier for the community to keep in touch and share progress. And also a training plan was shared for the participants.

170 runners in our Wellness
Community.

innovation

Community

Through our Innovation Community, we organize activities, workshops, talks and training sessions to develop skills that are useful for envisaging and executing projects within the company itself.

  • Iconn Hacks:
    The event brought together brilliant students from Nuevo León, from different universities, seeking to reinvent the rules of retail.

  • Innovation Lab:
    In conjunction with the Consumer Insights team, we brainstormed innovative solutions to reuse our coffee waste in stores.

  • Innovation Bootcamp:
    We worked in sessions to define an experience model for our employees and customers.

We have an advanced innovation program open voluntarily to all employees, where they can receive intensive training in methodologies and tools to create proposals for improvements based on a strategic challenge.

diversity

Community

We strive to build awareness throughout Iconn on the value of diversity and inclusion in our work teams and our community, through initiatives and motivational sessions throughout the year.

women diversity

Community

Through this community, we build and develop initiatives for recruiting, retraining and promoting women at Iconn, to raise awareness company-wide about the benefits of organized support for women’s talent.

1st Iconn Women Forum

+30

attending
in person

+75

attending
online

60

employees nominated as Iconn Diversity Enablers

10

employees
recognized

2

lectures

Day of awareness about Eliminating
Violence against Women

Pink Market

A fundraising event to support the Pink Cross.

W.IN Certification

This year, we completed our second round of W.IN certifications with more than 40 women employees participating. The certification is given by Bolsa Rosa, a job bank that connects women candidates with companies offering flexible work.

Virtual talks given during the year:

  • Diversity and inclusion

  • Loving is a language

  • 8M: Taking back your power

  • How to look and feel like a million

  • Let’s talk about autism

  • Unconscious bias

  • Personal defense workshop for women

The annual conference of Movimiento Congruencia also took place in 2023, with the presentation of the Incluye Awards. As active members of this movement, we are committed to continue building awareness, facilitating and promoting work inclusion as the basis of a more equitable world.

Within this initiative we also organized the following activities:

  • Cervical-uterine cancer testing

  • Supply kits for new moms

  • Talks:

    • Egalitarian communication

    • Preventing workplace harassment

    • Preventing gender-based violence on the internet

  • Conversation:

    • non-sexist language

volunteer

Community

Iconn’s volunteer community plays a vital role in pursuing our companies purpose of Making Lives Easier, while also working for a better world.

+200% increase in volunteer activities from 2022 to 2023.

We held a mega-cleanup day in three separate locations involving more than 190 employees and their families

We carried out the first virtual tree-planting day, where 170 people participated to plant 510 trees.

In 2023, in part to celebrate our first 100 years of operation, our Volunteer Community was involved in a series of activities:

21

volunteer
activities

+2,250

hours of
volunteer time

+13,195kg

of trash
collected

+2,030

people
benefited

+2,033

trees
planted

We Work for a Cleaner Planet

We held a mega-cleanup day in three separate locations involving more than 190 employees and their families:


Nuevo León
Cleanup at the La Boca reservoir

Jalisco
Cleanup of Bosque Primavera

Mexico City
Kayak crew cleanup of the Madín reservoir


We also held five virtual talks and workshops to spread a culture of sustainability throughout Iconn.

We Help Create a Greener World

We carried out the first virtual tree-planting day, where 170 people participated to plant 510 trees.

These trees will generate enough oxygen for 2,000 people for a year.

We Make Lives Easier for People in Our Community

In October, our employees made more than 200 external prothesis for women who had mastectomies. And as part of the “Pink Path” initiative, we organized breast cancer awareness events like a raffle and a talk on “My life through the pink world.” We also participated as sponsors of the FRISA Cup and supported the Primero de Mayo primary school.

Community
Development

Our social commitment is focused on actively improving the communities where we operate. We support local projects that create opportunities for growth and development for the communities around us.

Our main achievements during the year were:

+178,600

program
beneficiaries

+170

institutions
benefited

RED Round-Up Program

Through the RED round-up program, we connect our customers with nonprofits, inviting them to donate the difference between the total of their purchase and the next whole peso, in support of various priority causes in our country.

Through the generosity of our customers, more than 500 private charities have been supported, covering vital areas such as health, education, the environment and social assistance.

In a historic milestone for us in 2023, we decided to expand our support network by extending it to our MercaDía stores.

As another sign of our social commitment, we joined in the Caritas Monterrey cause, actively participating in health brigades and supporting the initiative of the Secretary of Equality and Inclusion of the State of Nuevo Leon with its Zero Hunger Program.

Beneficiaries

+50

institutions

Since its founding, the Chapa family’s commitment to the development of communities has been fundamental to this organization’s identity.

To honor the memory of founding partners Ricardo, Andrés and José A. Chapa González, who were always known for their active involvement in social welfare initiatives, this nonprofit foundation was established in 1999 under the name “Fundación Ricardo, Andrés y José A. Chapa González A.C.”.

This association was created to provide economic support for causes related to education, health and social assistance, in partnership with various charitable institutions.

The Chapa brothers’ legacy continues through the positive impact they have left on society, inspiring us to move forward with their important humanitarian work.

To learn more about the Foundation, visit: fundacionchapa.org.mx

Beneficiaries:

101

institutions